Before you can discuss a patent with an inventor or negotiate a license for a technology, you need to engage your audiences to start the conversation about your services and inventions. Branding and marketing are all about jump-starting these conversations. As a participant in this on-demand course, you'll learn about results-driven marketing strategies and tactics that you can start applying right away.
The content in this course was recorded during an in-person online course in January 2021.
Agenda Topics:
- Branding & Marketing Your TTO
- Market Research & Strategy Development
- Executing Your Strategy