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Marketing: The Value Proposition Is the Key

Scientists are well equipped to discuss the scientific merits of their discoveries, and it is easy for technology transfer professionals to get caught in that same mode when talking to potential licensees. However, potential licensees need to understand the value proposition. What is it about the technology that will motivate a licensees company to invest the time and resources needed to commercialize your technology? Join us for Marketing: The Value Proposition Is the Key and explore how to identify and effectively communicate the value proposition.
May 01, 2015
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