Five years ago, the Association of Public and Land-grant Universities (APLU) issued a report calling on its member institutions to include technology transfer, innovation and entrepreneurship accomplishments in the tenure and promotion (T&P) review process. At that time, APLU had identified 40 institutions that considered tech transfer activities in making T&P decisions. Since then, even more universities - public and private - have included patents, industry-sponsored research and other related activities in T&P criteria. This session will examine the impact of those initiatives by discussing multiple perspectives (including the faculty viewpoint) on metrics and the effectiveness of influencing those metrics with the inclusion of tech transfer activities in the T&P criteria. Panelists will share their policies as well as the techniques used to achieve a shift in culture. You'll gain insights on the latest trends and best practices in tech transfer T&P efforts, which will help you establish effective policies and practices at your home institution. Panelists will include both technology transfer and faculty personnel involved with leading T&P decisions for their departments and schools.