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Beyond Patents: Trademarks as Strategic Assets in Higher Education

Beyond Patents: Trademarks as Strategic Assets in Higher Education
"Beyond Patents”: Trademarks as Strategic Assets in Higher Education" explores how colleges and universities can strategically leverage trademarks as powerful tools beyond legal protection. This session begins with a Trademarks 101 overview to ground participants in key concepts, followed by real-world examples of how academic institutions have successfully utilized trademarks to support branding, licensing, commercialization, and community engagement.

Participants will also gain insights from lessons learned—including best practices and cautionary tales—to better understand the unique challenges and opportunities of managing trademark portfolios in an academic context. Whether your part of a technology transfer office, university administration, or legal counsel, this webinar will offer valuable guidance for integrating trademarks into your institution’s broader strategic goals.
Discounted member price: 0.00
195.00
You could save: 100%
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